The LeBron James Innovation Center

Nike

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The LeBron James Innovation Center

The LeBron James Innovation Center, a facility that helps enable the work of Nike’s Advanced Innovation team.

Designed and built by Bluecadet, the LeBron James Innovation Center’s website is a digital experience offering a glimpse inside the building where Nike develops the future of sport.


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Explore the LeBron James Innovation Center

Step Into John Water's World

Digital Woodblock

First, visitors can use hands-on tools to carve their own “woodblock,” then create virtual “impressions” of their design in projected light with different colors, patterns, and other attributes.


Characters

One of the most significant challenges in building the app was preserving the authenticity of John Waters’ work and characters; Waters himself even played a vital role as a stakeholder in approving the app.

It was essential to create a realistic 3D facsimile of each character with attention to the most nuanced details, all built within the capabilities of 3D modeling and AR.


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Bluecadet has the same appreciation and passion for Nike that we do in-house.
Heidi Eggert, Senior Director, Innovation Evangelist, Nike