NAB Headquarters

National Association of Broadcasters

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NAB Headquarters

The National Association of Broadcasters (NAB) has been the voice of the nation's radio and television hosts for nearly a century. When NAB moved their Washington, D.C. headquarters to the city’s Ballpark District, they knew there was an opportunity to connect with new audiences.

A concepting sprint led to an experience design strategy for the new headquarters: Any moments introducing visitors to NAB needed to be fun, evergreen, and reflective of the organization’s broad constituent base. We developed two digital experiences: a 17 x 12 ft video wall, and a five-panel touch screen that honors NAB’s most distinguished members.

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Magic in the Details

Hidden throughout the space are what Heidi Holder, the museum’s Chair of Education, describes as ‘subtle magic.’ These are unexpected visual surprises that reward discovery and close looking. Small eyes peer out from unexpected places; as visitors approach, the eye blinks, before offering a delightful surprise from The Met collection for those paying close attention. These displays hint at the experience of visiting the full museum, where there is always something more to discover and explore.

Details 2

Hidden throughout the space are what Heidi Holder, the museum’s Chair of Education, describes as ‘subtle magic.’ These are unexpected visual surprises that reward discovery and close looking. Small eyes peer out from unexpected places; as visitors approach, the eye blinks, before offering a delightful surprise from The Met collection for those paying close attention. These displays hint at the experience of visiting the full museum, where there is always something more to discover and explore.

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Developing an interactive experience that honors broadcasters’ enduring legacy while leveraging the latest technology and user experience best practices is a massive undertaking. Not only did Bluecadet meet this challenge they also went above and beyond to bring innovative and exciting ideas to life.
—Gagan Nirula, Vice President, Digital, The National Association of Broadcasters