Jennifer and Kevin McCoy are New York-based digital media artists whose works extend from film and video to installation and generative software that uses blockchain technology to create long-term ecosystems for images to live, die, and evolve. The McCoys’ work has been featured in exhibitions at the Pompidou Center, MoMA, the British Film Institute, and the Sundance Film Festival, and is held in the collections of MoMA, the Metropolitan Museum of Art, Whitney Museum, and Museum of Fine Arts in Houston. In 2014, Kevin McCoy minted the world’s first digital art NFT.

The Milton Hershey School, a free boarding school founded by a famous chocolatier, wanted a modern visitors center.

From early strategy to the completed installation, we gave the Milton Hershey School a new way of introducing themselves to the world. The Founders Hall Visitor Experience immerses visitors in the school’s history, from its founding over a century ago to the students who call the campus home today.

Something that really resonated with me was something very close to what I say… 'What do you want people to know? What do you want people to feel?' and Bluecadet took it one step further with this: 'What do you want them to do? What's that call to action?'